Overview

This collection highlights performance-aware video and motion work spanning brand storytelling, marketing campaigns, executive communications, and educational content. The work includes long-form narrative video, paid and organic social assets, animated explainers, customer testimonials, broadcast spots, podcast episodes, and short-form cutdowns (:30, :15, :06).

Across every format, my focus is consistent: translate complex ideas into clear, emotionally grounded video designed to scale across channels. I lead execution end-to-end, from pre-production through post, shaping each piece through framing, lighting, sound, pacing, and delivery. Over the past several years, I’ve directed and delivered 75+ video and motion assets across enterprise and consumer-facing brands, with many projects intentionally designed to produce multiple platform-specific outputs from a single shoot.

My Role

I lead video execution from concept handoff through final delivery, translating creative vision into production-ready work. My responsibilities include scripting and story development, storyboards and shot lists, interview frameworks, on-set direction, lighting collaboration, editing oversight, color, sound design, and motion graphics.

I partner closely with producers, directors of photography, editors, and sound engineers to ensure clarity, consistency, and efficiency across high-volume deliverables. Depending on scope and timeline, I often operate as both creative director and hands-on maker to maintain quality and momentum.

Challenge & Objective

Across cybersecurity, financial services, and enterprise organizations, the challenge is consistent: complex information, limited attention, and the need for clarity that drives action. Much of this work supported marketing, education, and internal communications for audiences ranging from executive leadership to company-wide teams of 1,500+.

My objective is to strip away jargon, identify the human story beneath the message, and deliver video content that is clear, trustworthy, and actionable — whether the goal is awareness, education, or conversion.

Creative Approach

• Empathy-led direction centered on real people and authentic voices

• Human, trust-building tone balanced with marketing clarity

• Cinematic framing and pacing optimized for comprehension and retention

• Motion graphics and animation used to simplify complex ideas

• High-quality sound and color to ensure consistency across platforms

• Modular execution designed for full-length assets plus :30 / :15 / :06 cutdowns

• Cross-platform delivery for web, paid social, organic social, and internal channels

Results & Impact

The videos featured here serve as core assets across websites, paid and organic social, email campaigns, sales enablement, town halls, and internal communications. They’ve helped increase engagement, simplify complex offerings, elevate leadership visibility, and strengthen trust with both internal and external audiences.

Collectively, this work has generated 250K+ views, driven a 40% engagement lift on targeted educational content, and supported improved message clarity and consistency across multiple marketing and communication channels.