Meet Amanda

Hands-On Creative .
System Builder.

Focused on Clarity, Trust, and Conversion.

Smiling woman with curly hair and glasses, wearing an orange long-sleeve top and a floral maxi skirt, standing outdoors in a fall landscape with yellow and green trees and fallen leaves on the ground.

I build brands that drive decisions.

For the past 18+ years, I’ve worked at the intersection of brand, campaign, and customer behavior—designing experiences that help people make decisions with clarity and confidence. Whether it’s a cybersecurity platform, a financial product, or a consumer brand, my focus is the same: reduce friction, build trust, and drive action.

I’m a hands-on creative leader who moves between strategy and execution—leading when needed, but just as comfortable deep in the work. Concepting, designing, building systems, and shipping at speed.

What I Bring to the Table

Design for the Moment of Decision

I apply consumer decision principles across B2B, DTC, and B2C—creating work that doesn’t just communicate, but converts.

Build Systems That Scale Creative

From design systems to campaign infrastructure, I create the frameworks that allow teams to move faster, stay consistent, and continuously improve.

Operate as a Hands-On Player-Coach

I lead teams, but I also execute. The best work happens when leadership stays close to the craft.

Selected Impact

  • Repositioned NetSPI from reactive security to proactive risk reduction, influencing $15M+ in pipeline

  • Drove ~30% conversion lift through UX, messaging, and proof structure optimization

  • Increased engagement 25–35% through structured testing and creative iteration

  • Built and scaled a 200+ component design system used across 600+ stakeholders

  • I don’t think of creative as a series of deliverables. I think of it as a system.

    The goal isn’t just to launch something great once. It’s to build the machine behind it—so great work becomes repeatable, measurable, and scalable.

    That’s how brand becomes a growth lever, not just a layer on top.

  • I’ve worked across B2B, DTC, and B2C, including:

    • Cybersecurity and SaaS

    • Financial services and fintech

    • Healthcare and wellness

    • Retail, CPG, and consumer brands

    Different categories. Same principle: design for how people actually decide.

  • I’m interested in building brands that matter—where creative is expected to drive clarity, trust, and real business impact.

    If that’s what you’re building, we should talk.

Let's Build Something That Performs
Let's Build Something That Performs