Overview

To help business and security leaders quickly understand the value of Continuous Threat and Exposure Management (CTEM), I directed and produced a platform explainer video for the NetSPI Platform that translated complex cybersecurity offerings into a clear, visually engaging narrative. The video was designed as a performance-ready marketing asset, supporting sales enablement, product education, and digital campaigns across multiple channels.

My Role

I led the end-to-end creative and production process, translating strategic messaging into a production-ready execution. This included scriptwriting, storyboarding, directing on-camera talent, overseeing production, editing, and integrating layered motion graphics. I also developed platform-native cutdowns (:30, :15, :06) optimized for LinkedIn and other digital placements to support paid and organic distribution.

Challenge & Objective

Cybersecurity platforms are often difficult to differentiate due to technical language and abstract claims. The challenge was to clearly communicate NetSPI’s suite of offerings—PTaaS, EASM, CAASM, and BAS as a Service—in a way that felt human, credible, and accessible to both technical and executive audiences.

The objective was to support demo requests, reinforce positioning, and drive consideration, while creating a scalable video system that could be repurposed across marketing and sales touchpoints.

Creative & Production Approach

• Developed a confident, conversational script aligned to brand and buyer needs

• Directed on-location filming with an internal subject matter expert to ensure authenticity and trust

• Led talent direction to maintain clarity, energy, and pacing

• Integrated motion graphics and animated UI elements to visualize product capabilities

• Delivered a modular video system, including a full-length explainer and short-form cutdowns for social and digital campaigns

Results & Impact

The video became a foundational marketing asset used across NetSPI’s website, sales decks, email campaigns, and paid social. Internally, it raised the bar for platform storytelling and consistency. Externally, it helped simplify complex capabilities and support conversion-focused conversations by bridging product depth with executive-level clarity.